Thursday, June 22, 2006

What's the Point

Several years back when cable began expanding, they came up with the idea of dedicating certain channels around a specific genre. With the discuss of the Discovery Channel, MTV and QVC, the idea of a channel showing a specific genre for 18 hours was ground breaking. Channels like Comedy Central, ESPN, Cartoon Network, Lifetime, The Learning Channel all began popping up.

When the ability to expand the cable channels even more with the advent of digital cable, the library of genre specific channels grew even more. Showtime 2, HBO Comedy, Tech TV, The Gameshow Network, DIY Network, ESPN 2 and MTV 2 (because they wanted a channel exclusively dedicated to music videos and not be tainted by reality television and spring break specials. *insert punch line by turning on MTV2 now*).

Which brings me to this. Why are they programming shows on channels that have very little to do with the show they are programming. My examples thus far.

G4 TV (channel dedicated to Video Games and Technology) programs The Man Show
Cartoon Network will be programming Pee Wee Playhouse show on the Adult Swim block
The Outdoor Network programs the 2004 MGM Hotel Billiards Champions (its indoors)

I understand that you have to think outside of the box, but at least stay within concept. Even though G4 was quickly circling the drain with its "too cool for the room" reviews, and MTV style news which was usually whatever came up when they typed "news" into Google; it still was interesting to watch. Now all there is are old episodes of The Man Show, oh and don't forget Rides (a show dedicated to pimped out rides, that covers the Technology aspect of the channel, shared only with reruns of Star Trek TNG). If a station is not popular showing its line up, then change the station, don't say its the same loveable station but with something totally different. Revamp and re-sell (*cough* cough TNN *cough *cough).

I understand that television is being redefined by many aspects. In many ways we have devolved as a viewing audience. The barrage of "reality" shows that now plague the air ways (by the way, I can never type the word "plague" without double checking the spelling, thanks to Fred and Big Jim. That's another blog entry), has even been replaced to the thrill of HD. People infact decide what they will watch, not on the quality of the content, but the quality of the image. We have devolved to just watching the pretty images. So why not put girls on trampolines on G4, a former public masturbator on Cartoon Network, and an indoor sport on the Outdoor Network. Basically because thats stupid.